Test Marketing-Cloud-Intelligence Valid - Valid Marketing-Cloud-Intelligence Exam Syllabus

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Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:

Topic	Details
Topic 1	Data Update Permissions: This area tests knowledge of permissions and settings related to data updates. It includes understanding parent-child setups and managing the "Source of Truth" for data accuracy.
Topic 2	QA Ability: This section focuses on common QA steps for various scenarios, enabling Salesforce marketing professionals to ensure data quality and platform performance.
Topic 3	Calculated Dimensions & Measurements: This section measures skills in using calculated objects, recognizing aggregation types, and employing these tools for tailored marketing analytics.
Topic 4	Harmonization Best Practices: Salesforce marketing professionals will analyze harmonization methods, properties, and their advantages and disadvantages, enhancing skills for optimizing data consistency across platforms.
Topic 5	Data Fusion: This topic focuses on the use cases and properties of Data Fusion, equipping marketing professionals to merge datasets effectively for comprehensive marketing insights.
Topic 6	Harmonization Center (Patterns Data Classification Validation): Salesforce marketing professionals will learn about the Harmonization Center’s capabilities, including classification rules, validation lists, patterns, and harmonized dimensions to ensure data reliability.
Topic 7	General Functionalities: In this topic, Salesforce marketing professionals will explore core functionalities of Marketing Cloud Intelligence. It measures understanding of platform features critical to data-driven marketing strategies and insights.
Topic 8	Design Feasibility: This area evaluates the ability to identify valid and invalid solutions from solution design diagrams, ensuring effective and scalable platform designs.
Topic 9	CRM: This topic tests knowledge of CRM properties and their behavior within Marketing Cloud Intelligence. This knowledge is crucial for syncing customer relationship data with marketing campaigns.
Topic 10	Data Model: In this domain, marketing professionals will explore data model entities, their relationships, and attributes within Marketing Cloud Intelligence.
Topic 11	Data Integration Code Ability: This section evaluates proficiency with common Marketing Cloud Intelligence functions, enabling Salesforce marketing professionals to integrate diverse data sources effectively for comprehensive marketing intelligence.

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Salesforce Marketing Cloud Intelligence Accredited Professional Exam Sample Questions (Q52-Q57):

NEW QUESTION # 52
What is the relationship between "Media Buy Key" and "Campaign Key"?

A. One-to-one
B. One-to-many (one Media Buy Key has many Campaign Keys)
C. Many-to-many
D. Many-to-one (one Campaign Key has many Media Buy Keys)

Answer: D

Explanation:
Typically, 'Campaign Key' is a unique identifier for a specific marketing campaign, while 'Media Buy Key' refers to the purchases of advertising space associated with that campaign. A campaign can have multiple media buys, so the relationship is many-to-one, with many media buys (Media Buy Keys) associated with a single campaign (Campaign Key).

NEW QUESTION # 53
An implementation engineer has been asked by a client for assistance with the following problem:
The below dataset was ingested:

However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type' is 4.
What could be the reason for this discrepancy?

A. The aggregation function is set as LIFETIME
B. The measurement 'Clicks' is set as a percentage.
C. The aggregation function is set as AVG
D. A mapping formula was populated, indicating not to bring Type! values.

Answer: C

Explanation:
The discrepancy of 'Clicks' being reported as 4 for 'Type1' when the sum of clicks in the dataset for 'Type1' is
8 (2 on 02/02/2021 and 6 on 03/02/2021) suggests that the aggregation function used in the pivot table is set to average (AVG) rather than sum. Salesforce Marketing Cloud Intelligence allows setting different aggregation functions for metrics, and setting it to average would result in such a discrepancy when more than one entry for the same type exists. References: Salesforce Marketing Cloud Intelligence documentation on custom measurements and data aggregations explains how to set and understand different aggregation functions.

NEW QUESTION # 54
Animplementation engineer has been provided with 4 different source files: 03m 16s
1. Twitter Ads
2. Creative Classification
3. Placement Classification
4, Campaign Category Classification
The main source is Twitter Ads (which includes various fields and KPIs), and the rest are classification files that connect to Twitter Ads and enrich different fields within it.
The connections between the files are described as follows:
1st Party Creative Classification
File structure/headers:

Creative ID - links back to Creative Key (Twitter Ads)
1st Party Placement Classification &
File structure/headers:

Category - links back to Campaign Category (Twitter Ads)
Which proposed solution meets the client's requirements for the above use case?

Answer: D

Explanation:
For the given use case, where the Twitter Ads data stream needs to be enriched with classifications from three other sources, the correct implementation would involve creating links between the various fields across these files.
Option A is correct because it shows the correct usage of the fields from the classification files:
* "Creative ID" in the Creative Classification file is linked to the "Creative Key" in the Twitter Ads data, allowing for enrichment with creative details.
* "Placement ID" in the Placement Classification file is linked to a corresponding field in the Twitter Ads data, allowing for placement details to be added.
* "Category" in the Campaign Category Classification file is linked back to "Campaign Category" in the Twitter Ads data, thus enriching the campaign data with the correct categories.
This configuration correctly uses VLOOKUP to enrich the Twitter Ads data stream with additional details from the classification files, aligning with best practices for data integration and enrichment in Marketing Cloud Intelligence.

NEW QUESTION # 55
A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?

A. N-A
B. 0
C. 1
D. 2

Answer: B

Explanation:
Assuming that Data Stream A is set correctly with parent-child relationships:
To find the total impressions for Campaign Key 'CK_3', you would look in Data Stream A, since it contains the 'Impressions' metric.
As per the provided data, Campaign Key 'CK_3' has 100 impressions.

NEW QUESTION # 56
A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

When harmonizing the Objective field from within the data stream mapping, which advantage is gained?

A. Ease of Setup
B. Scalability
C. Ease of Maintenance
D. Performance (Performance when loading a dashboard page)

Answer: C

Explanation:
By harmonizing the Objective field within data stream mapping, an organization can benefit from:
* Ease of Maintenance: Harmonization allows for consistent naming conventions across different data sources and streams. This means when business logic or naming conventions change, updates can be made in one place and consistently applied across all data streams. It also reduces the complexity of managing multiple streams and ensures data consistency, which is vital for accurate reporting and analysis.

NEW QUESTION # 57
......

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Test Marketing-Cloud-Intelligence Valid - Valid Marketing-Cloud-Intelligence Exam Syllabus

Salesforce Marketing-Cloud-Intelligence Exam Syllabus Topics:

Marketing-Cloud-Intelligence Test Lab Questions & Marketing-Cloud-Intelligence Latest Exam Topics & Marketing-Cloud-Intelligence Study Questions Files

Salesforce Marketing Cloud Intelligence Accredited Professional Exam Sample Questions (Q52-Q57):

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